Starting a non-medical home care agency may seem overwhelming, but when broken down into clear steps, it becomes a structured and achievable process.
Step 1: Choose Your State + Understand Requirements
Every state has different licensing rules. Some require full licensing, while others allow you to operate as a non-licensed companion care provider.
Step 2: Register Your Business
You will need:
- LLC or Corporation
- EIN from IRS
- Business bank account
Step 3: Prepare Your Policies & Procedures
This is one of the most critical parts of your agency. Your policies should include:
- Client rights
- Caregiver responsibilities
- Intake process
- Infection control
Step 4: Apply for Licensing (If Required)
Submit your application with all required documents. Errors here can delay your approval significantly.
Step 5: Start Marketing BEFORE Approval
Do not wait. Begin:
- Building relationships with facilities
- Posting on social media
- Introducing your agency locally
Step 6: Hire + Train Caregivers
Focus on quality over quantity. Your first hires shape your reputation.
Step 7: Secure Your First Clients
Your first clients will come from:
- Referrals
- Facilities
- Community connections
Starting your agency is not about perfection. It’s about structure, compliance, and consistent action.
Download the full 30-Day Home Care Startup Workbook to skip confusion and start correctly.